To keep this personality short, there are many what-ifs. Is the owner the sole worker in the company, or do they have thousands of staff under them? No matter what size of a company they operate, it started with a passion or idea or both, but this personality is the lifeblood of the company. The personality would have changed along the way, based on need and or requirement, but there is still a personality in there that needs to be expressed to the clients and staff. If this personality is in limbo, then the company probably is too!