We have been through several collapses in the Alberta market. The late 90s and early 2000s, 2008, 2014, 2016 and now in 2020. Of all of them, something has come well out of it, except for 2020 that is still ongoing. The good that has come out of it is how business transforms in the face of adversity and then how staff need to transform with it. We have noticed businesses having to put in substantial effort to ensure staff are looked after as a person and not as a number.
People in general, thanks to the internet, now have more of a voice than ever before. The days of people staying at businesses because that is all that is out there are slowly disappearing. And now in 2020 with people having to stay at home, business is starting to see efficiency cracks and who works and who does not.